Quiet confidence.
A calm, precise identity. Give the mark and the message room to stand on their own.
AOZO / Visual language
Clarity, by design.
Warmth, by nature.
A shared language for every AOZO experience. Grounded in natural materials. Shaped around a clearer way forward.
01 / Brand principles
A quieter kind of confidence.
The AOZO identity is calm, warm, and open. Carry these qualities into every expression of the brand.
Natural warmth.
Sandstone, bronze, and layered mineral textures give AOZO a grounded, human character.
Open possibility.
The open circle connects human intent and intelligence: distinct, balanced, and always open to what comes next.
02 / Color
Drawn from the earth.
Sandstone is the canvas. Charcoal carries the information. Bronze and gold create moments of emphasis, with room around them.
Sandstone
#F2EEE8The foundation of the palette.
Warm Taupe
#D6C7B3Soft contrast and natural depth.
Bronze Brown
#A8754BDisplay emphasis and brand detail.
Charcoal
#2C2C2CClear typography and dark backgrounds.
Stone Gray
#7A7772Supporting detail; check contrast at small sizes.
Metallic Gold
#C8A15ALight, mineral veins, and restrained highlights.
Use with intention
Use charcoal for small text on sandstone and sandstone for text on charcoal backgrounds. Bronze is for large display accents; gold is decorative. Check every text and background pairing. Metallic Gold is a digital approximation; physical finishes need a matched production sample. Logo files retain their original artwork colors.
03 / Typography
Editorial voice. Clear information.
Two complementary voices: Newsreader gives headlines their editorial character; Geist brings clarity to supporting information.
Newsreader / Display
Every source.
One door.
Use for expressive headlines. Keep line breaks deliberate, spacing close, and emphasis upright in warm bronze.
Geist / Supporting voice
A clearer view of
what comes next.
Keep body copy short and direct. Use weight and space to create a calm, readable hierarchy.
Regular 400Medium 500Semibold 600
Geist Mono / File formats, color values, and technical references.
04 / Composition & material
A world with depth.
An open circle becomes a passage. Layered stone gives it substance. Fine veins of gold catch the light without taking over the page.
Give the composition room.
Balance the mark and message against a single expressive form. Keep the composition spacious and the focal point clear.
Texture with a role.
Use mineral layers to give the brand depth. Keep typography on calm surfaces and leave clear space around the mark.
Light with restraint.
Use soft, directional light and fine metallic highlights. Preserve the natural character of the stone without overpowering the identity.
05 / Brand assets
The mark, made available.
Official SVG and 1024 px-wide PNG files. Wordmarks and stacked logos have transparent canvases; symbols include their intended avatar backgrounds.
Give it room.
Keep the mark distinct from text, edges, and other identities. Check its legibility at the final output size.
Choose the right variant.
Use the supplied light or dark artwork for its intended surface. Choose monochrome when color or texture reduces clarity.
Keep it whole.
Do not stretch, rotate, recolor, outline, or rearrange the mark. Use the original files and preserve their proportions.
Visual language · September 2026 / Asset kit · V1.0Back to top ↑